With its free-floating service "CityFlitzer", the Leipzig-based company Teilauto eG demonstrates how true resource efficiency works: while private cars sit idle 90 percent of the time as useless space-eaters, shared vehicles stay continuously in motion. At the same time, this model proves how unnecessary traditional advertising really is. Advertising is one of the most destructive industries today, consuming energy, physical space, and human creativity merely to fuel artificial consumption. Truly useful products explain themselves simply through their presence in public space.
