Trust gets built in two completely different ways. Some people barely need a website because they rely on a strong offline network. When someone comes highly recommended, nobody cares what their landing page looks like—the trust is already there.
My route is different: I’ve always used the web as an open room. When you don’t have an offline middleman vouching for you, putting your real, unvarnished experience out in the open is the only currency that builds genuine connections.
